Thursday, February 19, 2009

So what is the 'creative class'?

The term 'creative class' has been made most popular by economist, social scientist and author Dr. Richard Florida. Florida has written several books about the 'creative class' and warns that if the United States doesn't do more to foster the growth of this sector then more and more we'll see these individuals leave for overseas.

Florida estimates that there are more than 40 million workers in the 'creative class' in the U.S. - 30 percent of the U.S. workforce - and breaks the class into two groups: the super-creative core and creative professionals.

Within the super-creative core he includes a range of occupations in science, engineering, education, computer programming, research, arts, design and media.

Within the creative professionals group he includes the classic knowledge-based workers in healthcare, business and finance, the legal sector and education.

Here's an additional breakdown of whom and what kinds of employees to consider when thinking of the 'creative class':
  • Preservation and restoration
  • Architecture
  • Urban design
  • Cultural heritage
  • Culinary
  • Visual/graphic arts
  • Performing arts
  • Multimedia/film
  • Digital media/design
  • Publishing/writing
So now that you understand what the 'creative class' is you can have a little bit better idea of what Pecha Kucha is all about.

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